Influencer marketing has quickly become the hottest form of marketing, but some brands still struggle with it. By partnering with influencers that complement your brand, you can grow your online presence, increase website traffic and even boost your sales. It looks and sounds easy enough, right?

Has Instagram been giving you a hard time lately? Do you see your engagement drop? No matter how hard you try, your posts just don’t seem to be performing as well as they used to?

Fret no more because in this case, it (most likely) is a case of “it’s not you, it’s m…Instagram.” The app notoriously likes to switch up their algorithm and if you want to survive, nay, thrive, you’d better keep up.

These days, it’s all about engagement. Instagram wants to see your audience interact with you and vice versa. A high engagement rate indicates that your content is being well-received, which encourages the algorithm to keep pushing it. If you’re lucky, you could even make it to the ‘Explore’ page! But in any case, a high engagement rate will magnify your reach.

So how can you bend the algorithm to your will? We’ve compiled a handy list of tips that you can immediately put to work.

Undoubtedly, influencer marketing has been – and still is – booming these last few years. But because it’s all pretty recent and the results aren’t quite as tangible, its success is hard to define compared to other types of marketing. This makes the world of social media metrics, and KPIs an overwhelming one to venture into. We’re happy to help you navigate.

By the end of this article, you’ll know exactly which metrics your brand should be tracking and how to tell if a campaign was successful or not.

Our favorite pet influencer: she had blue eyes, a striking appearance, and rose to fame after becoming an internet phenomenon. As a result, her likeness was printed on every type of merch possible. She appeared on tv shows, became a household name, and quickly earned millions of dollars. When she died, she was mourned worldwide. We’re talking about Grumpy Cat.

Thanks to early adopters like Oprah, Elon Musk, and Drake, Clubhouse quite literally shot to fame in 2020. While meeting up in real life wasn’t possible, the audio app offered us a fun new way to connect online. But as we are on our way towards getting our lives back to normal, the question arises whether Clubhouse is truly the next big thing or just a pandemic pastime?

In modern life, food has transcended its purpose. Where it used to be about survival, we now hunt for gastronomic experiences and photogenic opulence. From the ooziest egg yolk to the most mouthwatering cheese pull: both eating and preparing food have become recreational activities and entertainment favorites.

Chefs are now full-on celebrities, cookbooks are a part of all of our interiors, and everyone and their mother has tried the famous TikTok feta pasta recipe – admit it. In short: the food industry is booming and with it its influencers.

This past year, TikTok won the fight for our digital attention span. In response to the video app’s lightning-fast rise to the top, powerhouse Instagram launched ‘Reels.’

Though the initial reaction was mixed – the word copycat was mentioned a couple of times -, we’re here to tell you why now is the time to focus on Instagram Reels. Really.

If you’re looking for a sign that you should start making video content, consider this it.

Video marketing isn’t new but it is the way to stand out right now, as the marketing landscape is overcrowded and there’s a constant content overload going on. It has been proven that our attention span has evolved to be shorter than that of a goldfish, so now more than ever, content has to be truly compelling and entertaining or informative. Otherwise, it just disappears in the mountain of overload.

Logically, video content continues to grow because messages in motion are more engaging and lead to a higher retention rate. They are snack-sized, engaging, and memorable. Videos have thus become a critical and indispensable part of any marketing strategy. Plus, you can’t deny that it’s easier and more fun to watch a video than sit and read text, right?

If we haven’t already convinced you by now, allow us to persuade you why now is the time to focus on and capitalize on the power of video content.

Video content is hot, hotter, hottest. There’s no way around it: video content creators can now effectively make a living from their content, even more so, some are making millions a year. These days, ‘YouTubers’ and ‘TikTokkers’ are full-fledged professions and forces to be reckoned with.

And it’s not surprising, seeing that TikTok has 689 million monthly active users, 500 million people watch Instagram Stories daily and YouTube just crossed 2 billion monthly active users. All of the above proves that it’s all about video right now.

As influencers were the ones to spearhead this movement, allow us to explain why you should hop on the video train, too.

Your Instagram feed is the digital equivalent of a first impression, so investing some time to plan your visuals is a smart move. In fact, a well-thought-out and attractive feed can actually convert a visitor into a follower. In other words: the sooner you start, the better.

Plus, it’s pretty easy with these next tips.