Has Instagram been giving you a hard time lately? Do you see your engagement drop? No matter how hard you try, your posts just don’t seem to be performing as well as they used to?
Fret no more because in this case, it (most likely) is a case of “it’s not you, it’s m…Instagram.” The app notoriously likes to switch up their algorithm and if you want to survive, nay, thrive, you’d better keep up.
These days, it’s all about engagement. Instagram wants to see your audience interact with you and vice versa. A high engagement rate indicates that your content is being well-received, which encourages the algorithm to keep pushing it. If you’re lucky, you could even make it to the ‘Explore’ page! But in any case, a high engagement rate will magnify your reach.
So how can you bend the algorithm to your will? We’ve compiled a handy list of tips that you can immediately put to work.(more…)