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@joppe_dc for Zalando
It’s no doubt that influencer marketing was a success in 2020.
To begin with, 67% of brands used influencer marketing in 2020, and 92% of the consumers showed trust in recommendations from influencers on social media above all other forms of advertising!
The influencer marketing content also delivered an 11x higher ROI than traditional forms of digital marketing.
Google searches for the term “influencer marketing” increased by 325% over the past 12 months. This indicates influencer marketing has been a go-to solution for marketers facing certain challenges caused by Covid. Cancellation of events and the lack of possibility to organize production shoots are amongst some.
Influencers created amazing content from the comfort of their own home, further proving that influencer marketing is cost-effective and that influencer’s creativity can come in handy to overbridge and fill in the needs of different marketing objectives.
But how will influencer marketing look like in 2021?