2010-2019 was without a doubt the decade of influencer marketing. The youngest discipline of marketing went from being a wild west where everything was possible and allowed, to a more regulated field with benchmarks and best practices.
How will influencer marketing evolve in 2020? We asked the Influo staff to take out their crystal ball and look into the future.
Here are their top trends for 2020.
There’s no doubt about it: if your dream is to work with cool brands, you need to have a kick-ass media kit.
Why? Your media kit is the main tool you have to show yourself in the best way possible. If you pay attention to detail and present yourself professionally, you will stand out from the crowd, and show brands you are serious about your work as an influencer.
Brand collaborations will follow. Pinky swear!
This guide is packed with actionable tips and will teach you everything you need to know about media kits. We’ve done all the research, so you can focus on creating your own killer media kit that will get you brand collaborations.
Beauty bloggers have been around for a while and are gaining popularity, which is actually no surprise at all. The Youtube videos of how to apply the perfect eyeliner or a review of a certain beauty product are super handy and fun.
Just like the fashion bloggers they are numerous, which can sometimes be annoying to find the one perfect blogger that fits your style. At Influo we have a nice number of Dutch beauty bloggers, each with their own signature style, from all natural or no make-up looks to full coverage. It’s up to you to browse and choose!
If you choose to use influencer marketing to promote your business, you’ll have to decide which influencers to work with. One of the things you will have to decide is whether you want to work with micro-, macro- or mega-influencers. While influencers with a large following ensure there will be a lot of eyeballs that see your content, this does not mean it is right for your business.
Here are five reasons why you should incorporate micro-influencers in your influencer marketing strategy.
Influencer marketing has been quite a popular term in the marketing community for some time now and influencers play a huge role in the social media happening. That’s why, right now, it’s incredibly useful to hop on the influencer train.
It’s always fun to get inspired by other people, but with such a large number of great influencers out there, it’s often not that easy to find exactly what you’re looking for. No worries though, because we made a list of the best influencers Belgium and The Netherlands has to offer so you can browse your ass off.
It can be quite overwhelming to find great fashion bloggers that fit your own personal style. Well, not to worry, we got you! We made a list of the best dutch fashion bloggers in 2018. Blog away!
What on earth is Influencer Marketing? And what’s it for? We’re explaining everything concerning this special kind of marketing strategy in the post below.
