TikTok is currently the most popular social media platform with more than 200 million downloads in 2020. The app is used by all ages, including celebrities, influencers, publishers, and of course: brands!
Discover everything you need to know in this ultimate guide to TikTok for brands.
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The next big thing that everyone is getting on board with? It’s TikTok.
In 2020 it was the most downloaded app in the world. The app only exists for a little over 4 years now, but in the course of 2020 became immensely popular, as the app reached 800 million active users across the globe.
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It’s no doubt that influencer marketing was a success in 2020.
To begin with, 67% of brands used influencer marketing in 2020, and 92% of the consumers showed trust in recommendations from influencers on social media above all other forms of advertising!
The influencer marketing content also delivered an 11x higher ROI than traditional forms of digital marketing.
Google searches for the term “influencer marketing” increased by 325% over the past 12 months. This indicates influencer marketing has been a go-to solution for marketers facing certain challenges caused by Covid. Cancellation of events and the lack of possibility to organize production shoots are amongst some.
Influencers created amazing content from the comfort of their own home, further proving that influencer marketing is cost-effective and that influencer’s creativity can come in handy to overbridge and fill in the needs of different marketing objectives.
But how will influencer marketing look like in 2021?
Whether you are a macro, micro, or even a nano influencer, it doesn’t matter; data is essential to share with brands information about your platforms.
What is your engagement rate? Where are your followers located? How many people do you reach on average with each post?
This data is very important to brands. That’s why it is crucial to educate yourself on what tools and methods you want to use to allow brands to access your data from your profile.
Nowadays, every technological company uses data. Sometimes it is to achieve goals; sometimes, it is to do market research. Data is everything.
There are some terms behind all this that might sound very complicated, but we think it is of utmost importance you learn them and know what they mean.
The terms are “scraping” and “API.”
With all the data you’ve obtained, if it’s through web scraping or using an API, you can create beneficial insights. Data is crucial for businesses. That’s why it’s essential to choose the right tools and methods to gain any data from websites.
Nowadays, getting data using an API is increasingly gaining popularity because of its advantages.
The latest video feature allows users to create and post videos of up to 15 seconds with music in the background.
If you think this sounds familiar, you’re not alone! A lot of people are comparing it to TikTok. Instagram’s latest addition is available in more than 50 countries, and they’re rapidly expanding that.
It’s a great place to share styling and fashion videos, traveling clips, beauty videos, and just about anything and everything else!
Instagram reels don’t post directly to your feed in the same way as posts and videos (although you can select this as an option) Instead, they have a separate section on your profile, in a similar way to IGTVs the shop function.
Recently we had a chance to focus on the topic of micro-influencers. While our previous blog post highlights the relevance of collaborating with these engaging and quality content creators, we’ve invited a micro-influencer @thomieyourhomie for an Instagram Live Q&A.
He answered some questions that should help both brands and other micro-influencers with navigating collaborations.
We’ve written down some of the most relevant questions and answers, but you are always welcome to watch the full Q&A on our IGTV.
Influencer marketing is no longer unknown territory for marketers in 2020. With the increasing use of social media and the growth of people with large numbers of loyal followers, many companies have realized that influencer marketing is a must in a brand’s marketing strategy. Working with the right type of influencers is one of the best and most effective ways to reach the specific audience you’re looking for because each influencer has a distinct and loyal following in the niche they post about.
Earned media, it is everything that people tell about your brand. All the buzz that spreads itself by people who are not working in your company.
Influencer marketing is all about earned media because the influencer is promoting your product. Through the account of the influencer, your product reaches different accounts, accounts that you cannot reach with your posts on social media.
Working with the right influencers is key to any successful influencer marketing campaign.
However, identifying the most relevant influencers for your business isn’t as simple as it might sound. 61 percent of marketers admit that finding the right influencer partnerships gives them the most difficulty, higher than any other aspect of running influencer marketing campaigns.
So, to give you a hand, we’ve created this comprehensive guide to help you identify the right influencers for your brand.