Organic reposts (ugc) vs branded content ads: difference and benefits

As a brand with a successful online presence, it’s important to stay on top of your social media marketing strategy. The goal is to consistently put out great content that highlights your product/services. But let’s be honest, it can get difficult to be creative all the time. Luckily there are some amazing options out there to help you, two of them being organic reposts and branded content. What’s the difference? And which one benefits/matches your strategy best? Let’s dive in.

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Creating content: stepping outside your comfort zone

Just like a lot of things in life, inspiration ebbs and flows. One minute, ideas are popping up left and right, the next you find yourself in a rut, or even worse: a – content-related -dry spell. So before you grab pen and paper to start a good old brainstorm, keep on reading.

It’s good – nay, great – to take some risks from time to time. The saying might be cliché, but it sure is true: life happens at the end of your comfort zone. It turns out, so does really fresh, new content. Not only is it fun to try new things, but it can also benefit you in the long term.

Let’s dive in with these five tips on how to step out of your comfort zone and update your regular content.

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The art and importance of professional communication

It might be cliché to say, but in all aspects of life, communication is key. Whether it’s your personal or professional relationships: an open line of communication ensures the best basis for a smooth day-to-day life. It also makes any possible conflict that arises faster to resolve.

Logically, it’s easier to express yourself clearly to your partner or friend than to a business liaison. So how do you go about this? How can you create a work environment where you can be comfortably honest? How do you communicate professionally?

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How long is social media content relevant

Whenever you post something on social media, there is a certain period of time before it disappears in the constant stream of content that is uploaded every single second. This makes a lot of brands and influencers feel like they have to post constantly in order to keep up, but nothing is less true: posting too much can bore your audience and cause them to unfollow. Then again, posting too little means less reach, making it harder to grow your following. So, what is the magic combination?

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Focus on niche: mommy and family influencers

Mommy influencers, and more generally family influencers, are without a doubt one of the biggest players in the social media world right now. In just a couple of years the range of different profiles within this influencer subcategory has exploded. Why? Because they offer a very specific relatability: the highs and lows of being a parent and raising children in this modern world.

If you work with the right family influencer, you can reach an incredibly targeted audience. This makes them very interesting to incorporate in your marketing strategy. Keep reading to find out more.

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The future of Instagram

Instagram is no longer a photo-sharing app, or so Adam Mosseri says. In a video posted to his social media, the company’s CEO clarified: ‘The number one reason people say they use Instagram is to be entertained, and let’s be honest, there is some really serious competition right now. That means: change.’ Sounds scary, but is it?

In this blogpost, we want to talk about the future of Instagram and what it entails for brands and creators.

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Focus on niche: sports influencers

Anyone can find their liking on social media nowadays. The second most common global leisure activity after traveling, namely sports, is no exception to this rule. Even more so since the recent boom in ‘healthy living’ and thus increased focus on our fitness. There are communities for just about every existing sport out there, from tennis to quidditch (the Harry Potter game, yes, it really exists). And then there are the sports influencers, in all of their subdivisions.

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How to negotiate your influencer fee and reward

While most big industries are set in their ways, influencer marketing is a relatively new one. And even though more and more brands are recognizing its immense value, there’s still some confusion regarding the financial aspect of it all. The industry’s novelty and the varying ‘sizes’ of its influencers often make a correct remuneration difficult to pinpoint. Creators need to know and define their worth and communicate it clearly to brands.

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Going live on Instagram

It seems that recently, going live ‘is the new black.’ Countless creators, brands, and even big celebrities are hosting lives as if their lives depend on it (get it?). If you don’t understand the phenomenon or want to start doing it yourself but don’t know where to start, this is the blog post. We’ll tell you exactly why – and how – you should join the hype.

Just like the rest of the internet, Instagram is a fast-paced environment. Thousands – nay, millions – of people and brands are constantly competing for attention.

If you want to stand out, you have to have a solid strategy.

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