April 7, 2018

How to recognize fake followers as a brand

When collaborating with influencers, it’s always nice to know you can count on them to help you get the desired results. Keeping that in mind: influencers are as authentic and powerful as their audience lets them be. That’s why you need to remember one thing: just because their account says they have a big amount of followers, doesn’t mean those followers are genuine and real. It might look like an endless struggle to find out who is getting a little… creative with their follower growth strategy and who isn’t, but we hope to help you figure out who has genuine followers, and who is fooling you.

March 31, 2018

7 things we learned running an influencer marketing company for a year

It seems only yesterday we started Influo from scratch. We noticed how companies were struggling to tap into the many uses and benefits of Influencer Marketing, how they got bogged down by the logistics of it, and how the software they used – if they used any at all – was lacking. The result of our hard work is an all-round service provider that supports organization from A to Z in all things Influencer Marketing. We’ve learned quite a lot in those months of support and growth and we’re happy to share our key takeaways with you. Let’s go.

March 30, 2018

Social Media 101: when to post what on which platform

Being an influencer is more than just creating content and selecting publish when it’s ready. It is planning, it is researching and it is engaging. Every day, there are new social media platforms showing up. That makes it difficult for people whose job it is to be online to know where they need to post at what time. Influencers have as much time as any other person, so they need to make decisions about which platforms they want to use. Every social media channel is different and which ones to use depends on your goals and the audience you want to reach.
It is good to have a clear view of your options as an influencer. That is why we listed the most popular social media channels below, and when you should be posting on them.

March 29, 2018

Influencer marketing is much more than a sponsored Instagram post

Influencer marketing. A collective name for commercial collaboration with influential people. But why on earth would anyone want to collaborate with influential people? Well, influencers bring a contextually relevant message to consumers. They present your message the right way at the right time. And that is exactly what you need right now.

March 26, 2018

5 Reasons Why You Should Incorporate Micro‑Influencers in Your Strategy

Reasons why you need to incorporate micro-influencers in your influencer marketing strategy

Statistics say 83% of consumers trust the recommendations of friends and family. So think about the last time a friend told you to buy a product. How much did their opinion mean to you? Micro-influencers belong to that inner circle of trust. Their opinion is valuable to consumers. 6 in 10 follow advice from their favorite creator on what to buy over recommendations from celebrities. That is why micro-influencers are great for influencer marketing strategy. Both micro- and macro-influencers have their advantages and disadvantages. This blogpost demonstrates the benefits of working with micro-influencers in your strategy. Here are five reasons why you should incorporate micro-influencers in your influencer marketing strategy.

March 22, 2018

Setting up your influencer marketing campaign

You like the sound of influencer marketing and feel like you’ve got a good idea of what it is. You’re ready to take a shot at it, yet you’re not entirely sure where to start. Well, you’ve come to the right place! Influencer marketing keeps getting bigger and more important for your brand. Consumers have basically no trust left in brands and that is where influencers step in. This is the right moment to start off your influencer marketing campaign. And when you follow these five steps, you will be ready to take it a step further and start a continuous influencer marketing program.

March 10, 2018

5 reasons why you need to have an always-on influencer program

People don’t just magically stop talking about your brand or products after the holidays or any other event campaign – which means you need to be on top of your social channels at all times

– Bailey Seitter, Social and Content Coordinator at Insightpool, the Influencer Marketing platform.

A good first step into marketing with influencers could be a campaign-based approach, but that might not be the best way to get ahead of your competition. It certainly isn’t the best way to optimize influencer ROI. It is an option, but we’re here to explain to you why an always-on influencer program is a better idea.

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