People don’t just magically stop talking about your brand or products after the holidays or any other event campaign – which means you need to be on top of your social channels at all times

– Bailey Seitter, Social and Content Coordinator at Insightpool, the Influencer Marketing platform.

A good first step into marketing with influencers could be a campaign-based approach, but that might not be the best way to get ahead of your competition. It certainly isn’t the best way to optimize influencer ROI. It is an option, but we’re here to explain to you why an always-on influencer program is a better idea.