The future of Instagram

Instagram is no longer a photo-sharing app, or so Adam Mosseri says. In a video posted to his social media, the company’s CEO clarified: ‘The number one reason people say they use Instagram is to be entertained, and let’s be honest, there is some really serious competition right now. That means: change.’ Sounds scary, but is it?

In this blogpost, we want to talk about the future of Instagram and what it entails for brands and creators.

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Focus on niche: sports influencers

Anyone can find their liking on social media nowadays. The second most common global leisure activity after traveling, namely sports, is no exception to this rule. Even more so since the recent boom in ‘healthy living’ and thus increased focus on our fitness. There are communities for just about every existing sport out there, from tennis to quidditch (the Harry Potter game, yes, it really exists). And then there are the sports influencers, in all of their subdivisions.

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How to negotiate your influencer fee and reward

While most big industries are set in their ways, influencer marketing is a relatively new one. And even though more and more brands are recognizing its immense value, there’s still some confusion regarding the financial aspect of it all. The industry’s novelty and the varying ‘sizes’ of its influencers often make a correct remuneration difficult to pinpoint. Creators need to know and define their worth and communicate it clearly to brands.

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Going live on Instagram

It seems that recently, going live ‘is the new black.’ Countless creators, brands, and even big celebrities are hosting lives as if their lives depend on it (get it?). If you don’t understand the phenomenon or want to start doing it yourself but don’t know where to start, this is the blog post. We’ll tell you exactly why – and how – you should join the hype.

Just like the rest of the internet, Instagram is a fast-paced environment. Thousands – nay, millions – of people and brands are constantly competing for attention.

If you want to stand out, you have to have a solid strategy.

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Video content is king for brands – IGTV vs YouTube

Right now, video content is king. In the foreseeable future, it will only continue – nay, expand – its reign. Choosing to incorporate it in your influencer marketing strategy is thus a smart choice. But soon after, the next choice presents itself: what is the best platform for your brand to upload to?

In this blogpost, we clarify the difference between IGTV and YouTube, two of the biggest players at the moment.

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Video content for creators – IGTV vs YouTube

When you say ‘video’, one of the first words that comes to mind is YouTube. The world as we know it just wouldn’t be the same without the video platform. But with IGTV’s long-form videos on the rise, YouTube now faces some fierce competition. Instagram, with its 500 million active daily users, is a centralized content marketing machine that shows no sign of stopping. Logically, content creators are wondering which platform is best for them to post on.

After reading this blogpost, you’ll be able to make an informed decision!

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WEBINAR – How do young people in Belgium experience influencer marketing?

Recently Artevelde University released results of their extended research on the topic of “How do Belgian youngsters experience branding and influencer marketing via social media?”

The research brought interesting insights relevant to brands and creators involved in influencer marketing.

Covering different topics highlights the main differences between the french-speaking and dutch-speaking parts of the country, differences between various social media platforms. It gives a detailed overview of how young audiences interact with branded content.

Here are a couple of interesting facts we want to highlight.

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