Cake with: Nanja Massy

In this series, we chat over some cake, with influencers and creators about life and the influencer industry.

In this session, we had a soulful conversation with Nanja Massy about her career as a makeup artist, being an influencer, and her tips on how to balance out a hectic schedule.

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How Influencer Marketing Helped KILROY Raise Brand Awareness [Case Study]

A journey of a thousand miles begins with KILROY

Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual’s perspective.

We had a chat with Annelies Hulshof, Online Marketer at KILROY Belgium and Luka Host, Influencer Marketing Manager at Influo, who managed the influencer marketing campaigns for Annelies. Both campaigns, #mykilroymoment, and #mykilroydream, had outstanding positive results. As a result, this helped KILROY Belgium power up its brand awareness and positioned its brand as a go-to travel buddy for young, dynamic people.

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Influencer marketing in the age of corona

@klaraverzele

During this period, it is undeniable marketing efforts, and focuses have shifted.
In the period where the majority of consumers occupy themselves with other topics and news, the question is whether or not influencer marketing still makes sense.

The issues of cut budgets, fear of coming off as being insensitive or off-topic, can all have an impact on the decision to further work on influencer projects.

 So we’ve listed up all the reasons why influencer marketing is the best marketing tool you have at hand during this period and how to adapt to the current situation.

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How Influencer Marketing Helped KILROY Raise Brand Awareness [Case Study]

A journey of a thousand miles begins with KILROY

Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual’s perspective.

We had a chat with Annelies Hulshof, Online Marketer at KILROY Belgium and Luka Host, Influencer Marketing Manager at Influo, who managed the influencer marketing campaigns for Annelies. Both campaigns, #mykilroymoment, and #mykilroydream, had outstanding positive results. As a result, this helped KILROY Belgium power up its brand awareness and positioned its brand as a go-to travel buddy for young, dynamic people.

(more…)

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The Instagram Creator account

What is an Instagram Creator account?

Do you want to grow on Instagram as an influencer and content creator? Then it’s time to make the switch to an Instagram Creator account!

This type of account is great for influencers and content creators because it offers crucial functions to know more about your audience and how your content is performing. Creator account gives you access to tons of advanced features and makes it so much easier for you to keep your community engaged and grow your fanbase!

Currently, there are more than 25 million Business accounts on Instagram. In 2019, Instagram launched the Creator account, now open to everyone, offering all necessary insights and tools for content creators to grow their community.

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Influencer Marketing Trends: 5 predictions for 2020

2010-2019 was without a doubt the decade of influencer marketing. The youngest discipline of marketing went from being a wild west where everything was possible and allowed, to a more regulated field with benchmarks and best practices.

How will influencer marketing evolve in 2020? We asked the Influo staff to take out their crystal ball and look into the future.

Here are their top trends for 2020.

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Creating an Instagram Media Kit That Works: The Ultimate Guide (for 2019)

There’s no doubt about it: if your dream is to work with cool brands, you need to have a kick-ass media kit.

Why? Your media kit is the main tool you have to show yourself in the best way possible. If you pay attention to detail and present yourself professionally, you will stand out from the crowd, and show brands you are serious about your work as an influencer.

Brand collaborations will follow. Pinky swear!

This guide is packed with actionable tips and will teach you everything you need to know about media kits. We’ve done all the research, so you can focus on creating your own killer media kit that will get you brand collaborations.

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