We understand Instagram can be a complicated platform to use, while the Instagram algorithm is very sophisticated.

A lot of users are frustrated with how the platform works, and the majority think Instagram “hates” them.

We’ve decided to share with you our knowledge of what exactly happens “behind the scenes.”

It may seem complicated, but we simplified all you need to know down to the basics. Regardless of your Instagram knowledge level, these tips will help you grow your account and build a community.

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We understand Instagram can be a complicated platform to use, and its algorithm is very complex.

There is a lot of frustrations amongst users with the way the platform works, and the majority think Instagram “hates” them. 

We’ve decided to share with you our knowledge of what exactly happens “behind the scenes.”

• What is the algorithm
• How does it work
• How to make Instagram work in your advantage
• What content works best
• How to boost engagements and grow your fanbase
• Myths and truths about the algorithm

The webinar is free and can be watched by anyone regardless of the industry. Whether you are an influencer, brand, or agency, our webinar will help you master the algorithm and become a real pro!

In the “Cake with” series, we chat over some cake, with influencers and creators about life and the influencer industry.

This time, we chat with Marthe about her life as an influencer and running her own jewelry brand Subtile.

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In the “Cake with” series, we chat over some cake, with influencers and creators about life and the influencer industry.

This time, we chat with entrepreneurs Lars and Timo about greeting cards, chips, and pitching to brands.

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In the “Cake with” series, we chat over some cake, with influencers and creators about life and the influencer industry.

This time, we chat with creator-sisters Natacha and Melanie of @mocean__ on Thai bathing suits, the challenges of being an influencer duo, and their secrets on how they grew @mocean__ so quickly.

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In this series, we chat over some cake, with influencers and creators about life and the influencer industry.

In this session, we had a soulful conversation with Nanja Massy about her career as a makeup artist, being an influencer, and her tips on how to balance out a hectic schedule.

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In this series, we chat over cake, with influencers and creators about life and the influencer industry.

This time, we talk with creator-couple Jeroen and Nathalie about life before Instagram, how they create content, do couple shoots, and take walks without phones.

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A journey of a thousand miles begins with KILROY

Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual’s perspective.

We had a chat with Annelies Hulshof, Online Marketer at KILROY Belgium and Luka Host, Influencer Marketing Manager at Influo, who managed the influencer marketing campaigns for Annelies. Both campaigns, #mykilroymoment, and #mykilroydream, had outstanding positive results. As a result, this helped KILROY Belgium power up its brand awareness and positioned its brand as a go-to travel buddy for young, dynamic people.

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During this period, it is undeniable marketing efforts, and focuses have shifted.
In the period where the majority of consumers occupy themselves with other topics and news, the question is whether or not influencer marketing still makes sense.

The issues of cut budgets, fear of coming off as being insensitive or off-topic, can all have an impact on the decision to further work on influencer projects.

 So we’ve listed up all the reasons why influencer marketing is the best marketing tool you have at hand during this period and how to adapt to the current situation.

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A journey of a thousand miles begins with KILROY

Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual’s perspective.

We had a chat with Annelies Hulshof, Online Marketer at KILROY Belgium and Luka Host, Influencer Marketing Manager at Influo, who managed the influencer marketing campaigns for Annelies. Both campaigns, #mykilroymoment, and #mykilroydream, had outstanding positive results. As a result, this helped KILROY Belgium power up its brand awareness and positioned its brand as a go-to travel buddy for young, dynamic people.

(more…)