Mommy influencers, and more generally family influencers, are without a doubt one of the biggest players in the social media world right now. In just a couple of years the range of different profiles within this influencer subcategory has exploded. Why? Because they offer a very specific relatability: the highs and lows of being a parent and raising children in this modern world.
If you work with the right family influencer, you can reach an incredibly targeted audience. This makes them very interesting to incorporate in your marketing strategy. Keep reading to find out more.(more…)