In modern life, food has transcended its purpose. Where it used to be about survival, we now hunt for gastronomic experiences and photogenic opulence. From the ooziest egg yolk to the most mouthwatering cheese pull: both eating and preparing food have become recreational activities and entertainment favorites.
Chefs are now full-on celebrities, cookbooks are a part of all of our interiors, and everyone and their mother has tried the famous TikTok feta pasta recipe – admit it. In short: the food industry is booming and with it its influencers.(more…)