In modern life, food has transcended its purpose. Where it used to be about survival, we now hunt for gastronomic experiences and photogenic opulence. From the ooziest egg yolk to the most mouthwatering cheese pull: both eating and preparing food have become recreational activities and entertainment favorites.

Chefs are now full-on celebrities, cookbooks are a part of all of our interiors, and everyone and their mother has tried the famous TikTok feta pasta recipe – admit it. In short: the food industry is booming and with it its influencers.

This past year, TikTok won the fight for our digital attention span. In response to the video app’s lightning-fast rise to the top, powerhouse Instagram launched ‘Reels.’

Though the initial reaction was mixed – the word copycat was mentioned a couple of times -, we’re here to tell you why now is the time to focus on Instagram Reels. Really.

If you’re looking for a sign that you should start making video content, consider this it.

Video marketing isn’t new but it is the way to stand out right now, as the marketing landscape is overcrowded and there’s a constant content overload going on. It has been proven that our attention span has evolved to be shorter than that of a goldfish, so now more than ever, content has to be truly compelling and entertaining or informative. Otherwise, it just disappears in the mountain of overload.

Logically, video content continues to grow because messages in motion are more engaging and lead to a higher retention rate. They are snack-sized, engaging, and memorable. Videos have thus become a critical and indispensable part of any marketing strategy. Plus, you can’t deny that it’s easier and more fun to watch a video than sit and read text, right?

If we haven’t already convinced you by now, allow us to persuade you why now is the time to focus on and capitalize on the power of video content.

Video content is hot, hotter, hottest. There’s no way around it: video content creators can now effectively make a living from their content, even more so, some are making millions a year. These days, ‘YouTubers’ and ‘TikTokkers’ are full-fledged professions and forces to be reckoned with.

And it’s not surprising, seeing that TikTok has 689 million monthly active users, 500 million people watch Instagram Stories daily and YouTube just crossed 2 billion monthly active users. All of the above proves that it’s all about video right now.

As influencers were the ones to spearhead this movement, allow us to explain why you should hop on the video train, too.

Your Instagram feed is the digital equivalent of a first impression, so investing some time to plan your visuals is a smart move. In fact, a well-thought-out and attractive feed can actually convert a visitor into a follower. In other words: the sooner you start, the better.

Plus, it’s pretty easy with these next tips.

Finding the right influencer match for your brand is the first – and most important – step. But as we all know, it is a very oversaturated market that can be hard to navigate.

Want to finetune your radar? Allow us to share our knowledge, as this blog post will clearly explain how you can find the perfect match. By the last sentence, you’ll know exactly what and who to look for.

Influencer-generated content, or IGC, offers you a constant stream of high-quality authentic content for your own branded marketing channels. Almost 93% of brands already use content marketing to up their social engagement.

So it’s no wonder that brands are constantly on the lookout for new ways to repurpose content.

If the past year has taught us anything, it’s that content is everything. Forced to stay inside, all of us looked for ways to keep busy and stay entertained. A couple of lockdowns later, people are now even hungrier for new content. And it doesn’t have to be especially great or inspiring; it mainly has to distract. Why else did more than 64 million of us watch Tiger King?

We’re not saying that “distracting entertainment” should be the be-all and end-all motivation for your content (sorry, Joe Exotic); we’re just painting a picture here.

To create excellent content, every creator needs to feel inspired. And that has proven to be hard when you’re pretty much always at home. We get it. 

To help you, we’ve compiled a list of tips. Grab some paper and a pen because these suggestions will tickle your fancy and get your creative juices flowing (again).

From a thousand-dollar brand deal to a million-dollar Bali vacation –  when it comes to influencer marketing, we’ve seen it all. Brands had to pay more, go farther, go big, or get left behind. Extravagance was key. That’s right, was. Because like everything else in today’s fast-paced digital world, influencer culture has evolved.

As social feeds have become more saturated by sponsored posts and scarily accurate ads, brands have to do more than just catch our attention: they have to keep us engaged. 

The TikTok algorithm may seem a little complicated, and many people were trying to guess how to crack it, and how to go viral. But now, TikTok has finally revealed how their algorithm works. 

For creators who would like to increase engagement on their TikTok videos, this is very important to understand, so we’re sharing this information with you, together with some tips on how to use it to your advantage!