Video content is hot, hotter, hottest. There’s no way around it: video content creators can now effectively make a living from their content, even more so, some are making millions a year. These days, ‘YouTubers’ and ‘TikTokkers’ are full-fledged professions and forces to be reckoned with.
And it’s not surprising, seeing that TikTok has 689 million monthly active users, 500 million people watch Instagram Stories daily and YouTube just crossed 2 billion monthly active users. All of the above proves that it’s all about video right now.
As influencers were the ones to spearhead this movement, allow us to explain why you should hop on the video train, too.
It’s easier than ever to create
If you’re worried about production value or a lack of experience in producing video content, don’t be! Internet videos aren’t about high production value, they’re all about being entertaining or informative/educational. We’re not saying anything goes, but you sure don’t need the newest Canon or high-tech microphone equipment. Your smartphone and an enthusiastic attitude will do just fine.
On top of that, there is an abundance of mediums to publish on right now. There’s TikTok, of course, but also Facebook, Snapchat, and on Instagram alone there’s Stories, IG Reels, IGTV and IG Live. Did you know that Instagram Lives are doing really good these days? These videos typically get higher engagement than regular videos because viewers can interact with the video in real-time. Plus, you can involve other creators, which will also get you more reach.
This brings us to our next point.
It’s incredibly shareable and offers you more possibilities
We live in the age of ‘viral videos’, and how do videos go viral? That’s right: by people sharing them. There is nothing more shareable than a good video. In fact, 92% of mobile consumers share videos with others. Video on social media generates 1200% more shares (!) than text and images combined.
This high shareability is, of course, one of the reasons for companies to include video content in their marketing strategy. Video marketing and influencer marketing go hand in hand, as brands are constantly looking for high-quality creators with an engaged audience. This might offer you new, exciting possibilities and even expand your income!
It enhances the personal connection to your audience
Being a successful influencer means multiple things, but the most important factor will always remain the connection with your followers. Utilizing video content can help strengthen this connection as it feels authentic to viewers, more personal and real in comparison to static – and often edited – images. They’ll feel like they’re getting to know you better. Video can help bridge the gap between you as an online presence they simply follow and a real relatable human being they truly know and listen to.
Algorithms favor video
Lastly, it is generally known that content with high engagement gets favored by the social media algorithms. This means more reach and thus more views. Videos tend to work better than static content, meaning they almost instantly get prioritized.
In short: it’s always a good idea to invest time in experimenting with your content to see what works best, so why not try it with video? Now’s the time! If you need some help getting started, you can join our Influo app for free and find some inspiration with your peers.