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This article has been updated for 2021.

Check out our updated information on creating the ultimate Instagram Media Kit for 2021 here.

There’s no doubt about it: if your dream is to work with cool brands, you need to have a kick-ass media kit.

Why? Your media kit is the main tool you have to show yourself in the best way possible. If you pay attention to detail and present yourself professionally, you will stand out from the crowd, and show brands you are serious about your work as an influencer.

Brand collaborations will follow. Pinky swear!

This guide is packed with actionable tips and will teach you everything you need to know about media kits. We’ve done all the research, so you can focus on creating your own killer media kit that will get you brand collaborations.

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The principle of linking influential people because of their expertise or popularity to a brand is as old as the road paved to Rome. More and more influencer marketing campaigns are becoming a basic need for brands and companies. On top of that, people are becoming immune to traditional advertisements and are sometimes even actively ignoring them.

Brands have seen the benefits of utilizing the power of influencers, from all platforms, and have seen how brand awareness and traffic has increased by the relationships they have built with Influencers.
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