Importance of diversity in influencer marketing

You must ensure that your brand is on the right path when it comes to inclusivity and diversity. 

If your audience does not see themselves represented in your content, they will feel unwelcome.

The risk of alienating a substantial demographic of potential consumers is high. As the expectation of fair representation grows, your brand must set inclusivity as a priority when setting up influencer marketing projects.

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Benefits of ambassadorships and long-term collaborations with influencers

In this day and age, anyone will promote anything. It’s no secret that between the slew of Flat Tummy teas and Sugar bear hairs, not everyone (slash Kardashian) on social media is as trustworthy as they may seem. Gone are the days of simple product placements and quick shout-out collaborations.

These traditional marketing tactics have become so prevalent that they are running out of juice. When it comes to your brand’s online presence in 2021, you have to do better and be better. You have to invest in the connection with your audience – a personal one, that is.

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5 ideas for creative TikTok videos

TikTok has become an unmissable part of young people’s lives, but also adults are finding their way in the world of TikTok. As a starting profile, it might be difficult to choose a target group and start making videos for them, but don’t worry. We have some ideas for you that will make you a hit in no time!

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The ultimate guide to TikTok for brands

TikTok is currently the most popular social media platform with more than 200 million downloads in 2020. The app is used by all ages, including celebrities, influencers, publishers, and of course: brands! 

Discover everything you need to know in this ultimate guide to TikTok for brands.

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Influencer marketing trends 2021

Influencer marketing trends 2021

 

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A post shared by Joppe De Campeneere (@joppe_dc)

@joppe_dc for Zalando

It’s no doubt that influencer marketing was a success in 2020.

To begin with, 67% of brands used influencer marketing in 2020, and 92% of the consumers showed trust in recommendations from influencers on social media above all other forms of advertising!

The influencer marketing content also delivered an 11x higher ROI than traditional forms of digital marketing.

Google searches for the term “influencer marketing” increased by 325% over the past 12 months. This indicates influencer marketing has been a go-to solution for marketers facing certain challenges caused by Covid. Cancellation of events and the lack of possibility to organize production shoots are amongst some.


Influencers created amazing content from the comfort of their own home, further proving that influencer marketing is cost-effective and that influencer’s creativity can come in handy to overbridge and fill in the needs of different marketing objectives.

But how will influencer marketing look like in 2021? 

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How do platforms collect and share creator’s data?

Whether you are a macro, micro, or even a nano influencer, it doesn’t matter; data is essential to share with brands information about your platforms. 

What is your engagement rate? Where are your followers located? How many people do you reach on average with each post? 

This data is very important to brands. That’s why it is crucial to educate yourself on what tools and methods you want to use to allow brands to access your data from your profile.  

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Scraping vs API – what is it and why you should know the difference

Nowadays, every technological company uses data. Sometimes it is to achieve goals; sometimes, it is to do market research. Data is everything.

There are some terms behind all this that might sound very complicated, but we think it is of utmost importance you learn them and know what they mean.

The terms are “scraping” and “API.”

With all the data you’ve obtained, if it’s through web scraping or using an API, you can create beneficial insights. Data is crucial for businesses. That’s why it’s essential to choose the right tools and methods to gain any data from websites.

Nowadays, getting data using an API is increasingly gaining popularity because of its advantages.

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How to make Instagram Reels

What are Instagram Reels?

The latest video feature allows users to create and post videos of up to 15 seconds with music in the background.

If you think this sounds familiar, you’re not alone! A lot of people are comparing it to TikTok. Instagram’s latest addition is available in more than 50 countries, and they’re rapidly expanding that.

It’s a great place to share styling and fashion videos, traveling clips, beauty videos, and just about anything and everything else!

Instagram reels don’t post directly to your feed in the same way as posts and videos (although you can select this as an option) Instead, they have a separate section on your profile, in a similar way to IGTVs the shop function.

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Q&A with micro-influencer @thomieyourhomie

Recently we had a chance to focus on the topic of micro-influencers. While our previous blog post highlights the relevance of collaborating with these engaging and quality content creators, we’ve invited a micro-influencer @thomieyourhomie for an Instagram Live Q&A.

He answered some questions that should help both brands and other micro-influencers with navigating collaborations.

We’ve written down some of the most relevant questions and answers, but you are always welcome to watch the full Q&A on our IGTV.

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