Focus on niche: eco & sustainability
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In recent years, sustainability has become a full-on lifestyle, and rightfully so. With climate change affecting our planet and thus our lives, the general need to make more conscious choices has intensified worldwide. Logically, this has had a huge impact on brands and the way they go about their business. And in the influencer marketing industry, it has even brought forth a whole new niche: the sustainability influencer.
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