Recently Artevelde University released results of their extended research on the topic of “How do Belgian youngsters experience branding and influencer marketing via social media?”
The research brought interesting insights relevant to brands and creators involved in influencer marketing.
Covering different topics highlights the main differences between the french-speaking and dutch-speaking parts of the country, differences between various social media platforms. It gives a detailed overview of how young audiences interact with branded content.
Here are a couple of interesting facts we want to highlight.(more…)