The million-dollar question at the moment is: “TikTok vs Instagram… Or possibly both?”

TikTok has become the absolute place to be. Logically, more and more brands are interested in taking their marketing efforts in the direction of this relatively new platform. More importantly, is it really a relevant move for all brands? And what about its major competitor, Instagram? Which has been the lead player in influencer marketing for several years now? 

In this webinar, we clear up any confusion you might have. By the end, you’ll be able to make well-advised decisions and thought-out choices for your specific influencer marketing strategy. 


Hosted by Junior Malela (Social Media Strategist at Colruyt Group) and Klara Verzele (Influencer Marketing expert at Influo). Together they define the differences between TikTok and Instagram when it comes to:

  • Content 
  • User experience 
  • Algorithm 
  • Visibility 
  • ROI 

We go over their biggest benefits and their possible disadvantages. And we conclude by giving you very concrete tips to consider.

Based on all of this information, you’ll be able to answer the question: “TikTok vs Instagram… Or possibly both?”

Watch the full webinar

We hope you will get some more insights about the two social media platforms and which one’s a better fit for your next influencer marketing campaign, the difference between content creation, and how the platforms are evolving!

And should you have any more questions, Influo and the Influo experts are always at your call.