Friday Learning lunch @Influo An important social media learning in the industry

At Influo, we believe in staying up-to-date with the ever-changing landscape of marketing. Therefore, every month, we organize a learning lunch where our team comes together to enjoy a delicious meal. During the lunch, we explore the latest trends and hot topics in the social media industry. In our latest learning lunch, we explored three captivating topics revolutionizing brand-audience connections. Let’s dive in!

TikTok Spark Ads: Amplifying Organic Content with Paid Advertising

TikTok has taken the social media world by storm, and its advertising capabilities are no exception. One standout feature we discovered is TikTok Spark Ads. This clever approach allows brands to fuse organic content with the power of paid advertising.

Brands have two options when publishing Spark Ads:
Firstly, they can choose to publish Spark Ads using their own TikTok content. Alternatively, they have the option to use authorized posts from other creators. In either case, Spark Ads retain the original engagement metrics, such as likes, comments, and views. This process is similar to giving a signal boost to organic content. As a result, brands can reach more users and effectively amplify their message.

TikTok Spark Ads Social media trends

UGC Button for Instagram: Harnessing the Power of User-Generated Content

User Generated Content (UGC) has become a formidable force in marketing. Particularly on Instagram, the UGC button offers a powerful tool for brands to tap into their audience’s creative potential. Users can tag a brand or product and add relevant hashtags. Also they even grant permission for the brand to showcase their post in the brand’s shop or use it for promotions and collaborations. This approach boosts the brand’s online presence. It fosters deeper engagement and authenticity with the audience. Leveraging UGC can be a game-changer for brands aiming to build strong customer connections.

UGC button for Instagram A new trend in the social media industry

Snapchat Creator Studio: A Marketplace for Collaborating with Creators

Following, we have Snapchat. They introduced its own Creator Studio, known as “Snap Star Collab Studio”. This platform opens up exciting possibilities for brands to connect and collaborate with creators on Snapchat.


The Collab Studio acts as a marketplace. This helps companies identify the most suitable talent for their campaigns. It enables seamless contract execution. It also facilitates effective tracking of deliverables. With thousands of creators on the platform, brands can leverage the creative skills and influence of Snapchat creators. Accordingly, they reach their target audience with precision and authenticity. The Creator Studio is certainly a valuable tool for keeping ahead and making the most of Snapchat as a marketing channel.

Snapchat Creator Studio New feature

In general, our learning lunch provided a valuable opportunity for the Influo team to discover the latest trends and developments in the marketing world. TikTok Spark Ads, the UGC button for Instagram and the Snapchat Creator Studio are all powerful tools. They help brands enhance their online presence by embracing these innovations. By doing so, we can better assist creators and brands in achieving their marketing goals.

Above all, we look forward to continuing our learning journey and staying at the forefront of industry trends.

If you might have any questions or want to dive deeper into these subjects, please don’t hesitate to reach out. Together, we can unlock new possibilities in the dynamic world of marketing and social media trends.

Wanna learn more? Take a look at our blogpost about why you need to have an always-on influencer program