Top 15 influencers in 2022
Influencer marketing has been quite a popular term in the marketing community for some time now and influencers play a huge role in the social media happening. That’s why, right now, it’s incredibly useful to hop on the influencer train.
It’s always fun to get inspired by other people, but with such a large number of great influencers out there, it’s often not that easy to find exactly what you’re looking for. No worries though, because we made a list of some of the best influencers Belgium and The Netherlands have to offer.
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If you’re specifically looking for Belgian or Dutch influencers we suggest taking a look at these two posts: Some of the top Belgian influencers on Influo to follow and Some of the top Dutch influencers on Influo to follow.
Top 15 inlfuencers 2022
1. Juultje Tieleman
Dit bericht op Instagram bekijken
#Followers: 1 million
Focuses on: Fashion, traveling, lifestyle
Why does she deserve to be on this list? First up on our list of influencers is Juultje Tieleman. While traveling, she posts beautiful pictures from all over the world. Why you should follow her? She remains very down-to-earth about her life. In addition, she has extended her popularity on Instagram to Youtube where we can follow her life through vlogs. Three years ago she talked about her life as an influencer and the insecurities she deals with in the documentary ‘I am influencer’. On top of that, she has a beautiful voice and wants to focus more on her career as a singer.
2. Aurelie Van Daelen
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#Followers: 853K
Focuses on: Fashion, beauty, lifestyle, motherhood
Why does she deserve to be on this list? Aurelie’s a Belgian blogger and influencer from Lille. Apart from being an influencer she’s also a TV-personality, Youtuber and mom to her son Pharell. She’s always been fascinated by fashion, beauty, and lifestyle and now motherhood can be added to her list of passions. She wanted to have her own little place on the internet where she could share her stories and experiences thus she created the blog LILI, named after her favorite nickname.
3. Sabrina Lopez
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#Followers: 817K
Focuses on: Fashion, beauty
Why does she deserve to be on this list? One day she was scrolling on Instagram and looking at a few different fashion accounts she followed when her husband asked her “Why don’t you post?”. So Sabrina Lopez, also known as Sasabylopez decided to start her own fashion account. She has always had a passion for fashion and wanted to share it with others. On her Instagram, you can find pictures of her stylish outfits and fashion tips that inspire her followers. Next to being a fashion influencer, she’s also the mother to her two little boys.
4. Vince Okerman
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#Followers: 803K
Focuses on: Art, illustrations, tutorials
Why does he deserve to be on this list? He’s been drawing his whole life, but only started to share his colorful creations on Instagram when he was 15 years old. Vince Okerman, better known as Vexx, is a self-taught artist. It wasn’t until he did a summer job he didn’t like at all, that he realized he wanted to make a living doing what he loves and does best: drawing. When he got home from school, he would finish his homework and then immediately start drawing and sketching. He’d then post his drawings online, which quickly got him attention on social media. Later on, he started to experiment with videos of him drawing, tutorials if you will. He’d post them on his Youtube channel and they immediately got tons of views. Right now, his Youtube channel has almost 3 million subscribers.
5. Vivian Hoorn
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#Followers: 569K
Focuses on: Fashion, lifestyle
Why does she deserve to be on this list? Vivian stays 100% true to herself and that graces her. She’s a model and attaches great importance to body positivity. This used to be different, she used to always strive to take the perfect picture and look perfect herself but it made her very insecure and unhappy. Today she only posts content that makes her happy. Go Vivian! We know Vivian is quite the jokester because she has an Instagram account under the name jaqueline_timemachine where she posts funny videos and candid pictures of her and her friends.
6. Onadventurewithdad
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#Followers? 441K
Focuses on: Humor, family
Why does he deserve to be on this list? Kenny Deuss is one of those dads who really takes babysitting to the next level. The photos with his daughters, Alix and Aster, when they are left alone with him are hilarious. He first sent these pictures as a joke to his wife while she was at work but they went viral in no time.
7. Jellina Detmar
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#Followers: 324K
Focuses on: Interior
Why does she deserve to be on this list? Jellina is tremendously passionate about interior styling. Why you should follow her? She styled her house beautifully and it will definitely inspire you to redo your home interior. In 2016 she bought an old farm with her husband with the goal to create it into their dream house. For the DIY lovers, she has a blog where she occasionally shares projects and tips and tricks. This way we can get inspired and recreate her aesthetically looking creations at home.
8. Acid
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#Followers: 314K
Focuses on: Fashion, beauty, lifestyle, culture
Why does he deserve to be on this list? With more than 400.000 subscribers, he’s on the list of the most popular YouTubers in Belgium. Something that started with creating gaming videos turned into a mix of comedic and lifestyle videos. Creating content is definitely his passion as he keeps making YouTube videos full-time as his job. We can’t deny that Acid is very passionate about what he does. He recently dropped his first single called ‘Go, Acid!’. The song was a real hit and got almost 1.5 million streams in a month.
9. Jamie-lee Six
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#Followers: 259K
Focuses on: Lifestyle
Why does she deserve to be on this list? Jamie-Lee is a 23-year-old Flemish actrice, tv-presenter and influencer. Her fun, relatable content makes her very approachable. Jamie-Lee is a mental health advocate and really strives to make it a more talked about topic. She even co-wrote a book called Ik ben er voor je! (I’m here for you) which addresses mental health issues among young people. Jamie-Lee also has a YouTube channel where she posts vlogs giving her followers a closer look into her daily life.
10. Jip Janssen Heldoorn
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#Followers: 180K
Focuses on: Youtube, fashion, beauty
Why does she deserve to be on this list? Jipp shares her life as a young mom through vlogs on Youtube and pictures on Instagram. She offers a mix of beautiful and funny content, but also raw and emotional videos where she talks about encounters she has to deal with. In addition, Jipp is extremely ambitious and created two children’s clothing lines called Liv Like a Wolf and The Sev Collection, mentioning her three children. It’s no secret that she loves animals, Fuego de Caballo is coming soon, a collection of horse riding clothes that she named after her very own horse.
11. Yentl Keuppens
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#Followers: 172K
Focuses on: Fashion, lifestyle
Why does she deserve to be on this list? Yentl is a journalist and has a blog called JustYentl. On her blog, she takes us with her in her world of fashion, beauty, and lifestyle. Yentl is a rebel in a pink dress, rocking the most fashionable outfits in her own way. Even when she was younger she would put aside the outfits her mother laid out for her and choose her own. She also loves to travel and explore new places and write about it on her blog. Don’t be fooled, Yentl is much more than her beautiful pictures and interesting blogs. She’s a real inspiration and has faced a lot of challenges when she was younger but conquered them all. Her positivity and gorgeous smile is contagious.
12. Colorful Kimmes
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#Followers: 161K
Focuses on: Fashion, interior
Why does she deserve to be on this list? Kim used to run a beauty salon and regularly got compliments on her styling. So she decided to do something with her passion for interior and started posting her colorful life and home on Instagram. Kim loves sharing her colorful and funky finds from the thrift store, DIY projects, and new fun accessories. Her positivity and her colorful interior will make you smile instantly. Due to her background as an esthetician, she also has an interest in fashion and beauty. Following her will make you want to add color to your home in no time.
13. Nathalie Van den Berg
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#Followers: 156K
Focuses on: Mode, beauty
Why does she deserve to be on this list? In 2012 Nathalie founded the blog Curls and Bags. Which is the extension of her Instagram account and a source of fashion/lifestyle inspiration. You’ll discover she’s an authentic travel junkie when scrolling through her profile, as she posts gorgeous pictures of her trips and outfits. Nathalie is someone who loves to keep up with the trends. She also has her own Youtube channel where she likes to create a more personal space to discuss certain topics.
14. Isadee Jansen
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#Followers: 135K
Focuses on: Fashion, lifestyle and beauty
Why does she deserve to be on this list? Isadee is known as a self-love advocate who inspires others with lovely pictures and motivational quotes. Her career as a curvy model started when she won the contest ‘Curvy Supermodel The Netherlands’ in 2018. Why should you follow her? Despite being a literal supermodel, she stays her authentic self and shows her followers who she really is. She’s definitely rocking the fashion world, and we believe she will continue to do so for a while.
15. Angela Onuoha
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#Followers: 92K
Focuses on: Beauty, fashion
Why does she deserve to be on this list? Angela is half Nigerian, half Dutch, and used to have a tough time accepting herself for who she was. She wanted nothing more than to fit in with the others in her class. One day, she realized fitting in wasn’t for her and accepted herself for who she was. Being creative with her hair and clothes is a real passion and way of expressing herself. To share her passion with others, she created CurlBellaa, an online platform where she expresses her creative thoughts. Her goal is to give her followers the confidence she lacked when she was younger. She encourages everyone to be proud of who they are.
The influencers we’ve listed above are just a couple of many who are part of our Influo community. Are you ready to start your own influencer marketing journey?