Right now, video content is king. In the foreseeable future, it will only continue – nay, expand – its reign. Choosing to incorporate it in your influencer marketing strategy is thus a smart choice. But soon after, the next choice presents itself: what is the best platform for your brand to upload to?

In this blogpost, we clarify the difference between IGTV and YouTube, two of the biggest players at the moment.

What is so nice that you have to say it twice? No, we’re not referring to the viral ‘moto moto’ video (although we will bring that up again later, so take note). We are talking about our plea to create video content and using it as a growth hack.

A couple of months ago we first wrote about the benefits of creating video content. If that blogpost – in some miraculous way – didn’t manage to convince you, we sure hope this one will, because once and for all: you 👏 should 👏 be 👏 making 👏 video 👏 content. It is THE growth hack of the moment. Here’s why.

When you say ‘video’, one of the first words that comes to mind is YouTube. The world as we know it just wouldn’t be the same without the video platform. But with IGTV’s long-form videos on the rise, YouTube now faces some fierce competition. Instagram, with its 500 million active daily users, is a centralized content marketing machine that shows no sign of stopping. Logically, content creators are wondering which platform is best for them to post on.

After reading this blogpost, you’ll be able to make an informed decision!

If you’re looking for a sign that you should start making video content, consider this it.

Video marketing isn’t new but it is the way to stand out right now, as the marketing landscape is overcrowded and there’s a constant content overload going on. It has been proven that our attention span has evolved to be shorter than that of a goldfish, so now more than ever, content has to be truly compelling and entertaining or informative. Otherwise, it just disappears in the mountain of overload.

Logically, video content continues to grow because messages in motion are more engaging and lead to a higher retention rate. They are snack-sized, engaging, and memorable. Videos have thus become a critical and indispensable part of any marketing strategy. Plus, you can’t deny that it’s easier and more fun to watch a video than sit and read text, right?

If we haven’t already convinced you by now, allow us to persuade you why now is the time to focus on and capitalize on the power of video content.

Video content is hot, hotter, hottest. There’s no way around it: video content creators can now effectively make a living from their content, even more so, some are making millions a year. These days, ‘YouTubers’ and ‘TikTokkers’ are full-fledged professions and forces to be reckoned with.

And it’s not surprising, seeing that TikTok has 689 million monthly active users, 500 million people watch Instagram Stories daily and YouTube just crossed 2 billion monthly active users. All of the above proves that it’s all about video right now.

As influencers were the ones to spearhead this movement, allow us to explain why you should hop on the video train, too.

TikTok has become an unmissable part of young people’s lives, but also adults are finding their way in the world of TikTok. As a starting profile, it might be difficult to choose a target group and start making videos for them, but don’t worry. We have some ideas for you that will make you a hit in no time!

Instagram is no longer a photo-sharing app, or so Adam Mosseri says. In a video posted to his social media, the company’s CEO clarified: ‘The number one reason people say they use Instagram is to be entertained, and let’s be honest, there is some really serious competition right now. That means: change.’ Sounds scary, but is it?

In this blogpost, we want to talk about the future of Instagram and what it entails for brands and creators.

Looking for some new growth hacks or fresh inspiration? You’ve come to the right place. We’ve gone through the latest statistics and churned out an article filled with the latest tips and tricks. Whether your influencer marketing efforts are mainly focused on Instagram, TikTok or a combination of multiple platforms: you want your content to perform optimally and with these insights, it will. 

In general, and to no one’s surprise, the popularity of video content keeps hitting new records every day. 

Beauty influencers have been around for a while and are gaining popularity, which is actually no surprise at all. The videos and pictures of different make up looks and products are very inspiring and overall fun. 

Just like the fashion influencers they are numerous, which can sometimes be annoying to find the one perfect influencer that fits your style. At Influo we have a nice amount of beauty influencers, each with their own signature style, from all natural or no make-up looks to full coverage. It’s up to you to browse and choose! We made a list of some of our favorite Belgian and Dutch beauty influencers who are part of our Influo community.

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Influencer marketing has been quite a popular term in the marketing community for some time now and influencers play a huge role in the social media happening. That’s why, right now, it’s incredibly useful to hop on the influencer train.

It’s always fun to get inspired by other people, but with such a large number of great influencers out there, it’s often not that easy to find exactly what you’re looking for. No worries though, because we made a list of some of the best influencers Belgium and The Netherlands have to offer.

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