TikTok has become an unmissable part of young people’s lives, but also adults are finding their way in the world of TikTok. As a starting profile, it might be difficult to choose a target group and start making videos for them, but don’t worry. We have some ideas for you that will make you a hit in no time!

Dancing queens and kings

Dance videos are very popular, and it’s a great way to be a  part of current trends.

Keep an eye out on what dances are coming up on your For You page, save the used songs, and recreate the dance. You can look up all the choreographies for each dance on YouTube.

Don’t have smooth hips? Try lip-syncing, which i’s easier than dancing and just as entertaining and popular.

@thomieyourhomie for Sony Music Belgium (Influo campaign)
Chef’s kiss

Are you somewhat of a real chef in the kitchen? It doesn’t have to be a 5-star meal that you serve. Easy recipes also go viral. Just think of feta pasta; this 3 ingredient recipe was so popular that feta cheese was sold out all over Norway.

Likewise, you can also share kitchen life hacks. These are small things you do that make cooking, cutting, peeling, baking, and other kitchen activities easier.

Everyone loves a good laugh

Sketches are very popular because it is funny, entertaining, and snackable content.  You can recreate a trend in this kind of video, people who annoy you, a funny or bizarre situation from your life, or anything else you think will make people giggle and laugh.

The possibilities are endless, and you can let your creativity shine. You will see these sketch videos pass by your For You page often.

Share your knowledge

Tutorials are videos in which you show and explain how to do something. Show your audience how you make your winged eyeliner, make an avocado tree grow from the pit, or show them step-by-step how you paint your furniture. Anything goes as long as you can teach your followers something new and interesting.


Succes met de examens ✨ @redbullbe is helping me stay awake 🖤 ••• #redbull #geeftjevleugels #givesyouwiiings

♬ origineel geluid – Liandra Sadzo
@liasadzo.off for Red Bull Belgium (Influo campaign)
Release your inner artist

TikTok is the perfect place to show off your artistic talent. Everything is possible and everything is allowed.

For example, you can show your paintings, but digital art is also popular, such as logo design as a graphic designer or photography.

Besides sharing your art, you can also give tips to your audience, and that way, you give extra value to your profile.

The possibilities for video content are endless.

Explore TikTok and find what kind of content engages audiences that you feel most comfortable with. The app truly offers a variety of possible content, and there is something for everyone. This is why you should explore content, discover users, and find your place on the app. 

You can use the platform as an additional tool to reach new audiences and collaborate with brands.

Influo offers you the chance to do exactly that, so head on to the platform and set up your TikTok media kit!