Category: Influencer marketing strategy

March 26, 2020

Influencer marketing in the age of corona

@klaraverzele

During this period, it is undeniable marketing efforts, and focuses have shifted.
In the period where the majority of consumers occupy themselves with other topics and news, the question is whether or not influencer marketing still makes sense.

The issues of cut budgets, fear of coming off as being insensitive or off-topic, can all have an impact on the decision to further work on influencer projects.

 So we’ve listed up all the reasons why influencer marketing is the best marketing tool you have at hand during this period and how to adapt to the current situation.

(more…)

March 23, 2020

How Influencer Marketing Helped KILROY Raise Brand Awareness [Case Study]

A journey of a thousand miles begins with KILROY

Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual’s perspective.

We had a chat with Annelies Hulshof, Online Marketer at KILROY Belgium and Luka Host, Influencer Marketing Manager at Influo, who managed the influencer marketing campaigns for Annelies. Both campaigns, #mykilroymoment, and #mykilroydream, had outstanding positive results. As a result, this helped KILROY Belgium power up its brand awareness and positioned its brand as a go-to travel buddy for young, dynamic people.

(more…)

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