October 21, 2018
Beauty bloggers have been around for a while and are gaining popularity, which is actually no surprise at all. The Youtube videos of how to apply the perfect eyeliner or a review of a certain beauty product are super handy and fun.
Just like the fashion bloggers they are numerous, which can sometimes be annoying to find the one perfect blogger that fits your style. At Influo we have a nice number of Dutch beauty bloggers, each with their own signature style, from all natural or no make-up looks to full coverage. It’s up to you to browse and choose!
Influencer marketing has been quite a popular term in the marketing community for some time now and influencers play a huge role in the social media happening. That’s why, right now, it’s incredibly useful to hop on the influencer train.
It’s always fun to get inspired by other people, but with such a large number of great influencers out there, it’s often not that easy to find exactly what you’re looking for. No worries though, because we made a list of the best influencers Belgium and The Netherlands has to offer so you can browse your ass off.
It can be quite overwhelming to find great fashion bloggers that fit your own personal style. Well, not to worry, we got you! We made a list of the best dutch fashion bloggers in 2018. Blog away!
What on earth is Influencer Marketing? And what’s it for? We’re explaining everything concerning this special kind of marketing strategy in the post below!
April 7, 2018
When collaborating with influencers, it’s always nice to know you can count on them to help you get the desired results. Keeping that in mind: influencers are as authentic and powerful as their audience lets them be. That’s why you need to remember one thing: just because their account says they have a big amount of followers, doesn’t mean those followers are genuine and real. It might look like an endless struggle to find out who is getting a little… creative with their follower growth strategy and who isn’t, but we hope to help you figure out who has genuine followers, and who is fooling you.
March 26, 2018
Statistics say 83% of consumers trust the recommendations of friends and family. So think about the last time a friend told you to buy a product. How much did their opinion mean to you? Micro-influencers belong to that inner circle of trust. Their opinion is valuable to consumers. 6 in 10 follow advice from their favorite creator on what to buy over recommendations from celebrities. That is why micro-influencers are great for influencer marketing strategy. Both micro- and macro-influencers have their advantages and disadvantages. This blogpost demonstrates the benefits of working with micro-influencers in your strategy. Here are five reasons why you should incorporate micro-influencers in your influencer marketing strategy.
March 22, 2018
You like the sound of influencer marketing and feel like you’ve got a good idea of what it is. You’re ready to take a shot at it, yet you’re not entirely sure where to start. Well, you’ve come to the right place! Influencer marketing keeps getting bigger and more important for your brand. Consumers have basically no trust left in brands and that is where influencers step in. This is the right moment to start off your influencer marketing campaign. And when you follow these five steps, you will be ready to take it a step further and start a continuous influencer marketing program.
March 10, 2018
People don’t just magically stop talking about your brand or products after the holidays or any other event campaign – which means you need to be on top of your social channels at all times
– Bailey Seitter, Social and Content Coordinator at Insightpool, the Influencer Marketing platform.
A good first step into marketing with influencers could be a campaign-based approach, but that might not be the best way to get ahead of your competition. It certainly isn’t the best way to optimize influencer ROI. It is an option, but we’re here to explain to you why an always-on influencer program is a better idea.