Influencer marketing. A collective name for commercial collaboration with influential people. But why on earth would anyone want to collaborate with influential people? Well, influencers bring a contextually relevant message to consumers. They present your message the right way at the right time. And that is exactly what you need right now.
Statistics say 83% of consumers trust the recommendations of friends and family. So think about the last time a friend told you to buy a product. How much did their opinion mean to you? Micro-influencers belong to that inner circle of trust. Their opinion is valuable to consumers. 6 in 10 follow advice from their favorite creator on what to buy over recommendations from celebrities. That is why micro-influencers are great for influencer marketing strategy. Both micro- and macro-influencers have their advantages and disadvantages. This blogpost demonstrates the benefits of working with micro-influencers in your strategy. Here are five reasons why you should incorporate micro-influencers in your influencer marketing strategy.
You like the sound of influencer marketing and feel like you’ve got a good idea of what it is. You’re ready to take a shot at it, yet you’re not entirely sure where to start. Well, you’ve come to the right place! Influencer marketing keeps getting bigger and more important for your brand. Consumers have basically no trust left in brands and that is where influencers step in. This is the right moment to start off your influencer marketing campaign. And when you follow these five steps, you will be ready to take it a step further and start a continuous influencer marketing program.