Category: Brands

March 26, 2020

Influencer marketing in the age of corona

@klaraverzele

During this period, it is undeniable marketing efforts, and focuses have shifted.
In the period where the majority of consumers occupy themselves with other topics and news, the question is whether or not influencer marketing still makes sense.

The issues of cut budgets, fear of coming off as being insensitive or off-topic, can all have an impact on the decision to further work on influencer projects.

 So we’ve listed up all the reasons why influencer marketing is the best marketing tool you have at hand during this period and how to adapt to the current situation.

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March 23, 2020

How Influencer Marketing Helped KILROY Raise Brand Awareness [Case Study]

A journey of a thousand miles begins with KILROY

Founded in 1991 in Denmark, KILROY is a travel agency that offers tailor-made advice and affordable trips for young people and students. They believe that experiencing other cultures has a profoundly positive impact on the individual’s perspective.

We had a chat with Annelies Hulshof, Online Marketer at KILROY Belgium and Luka Host, Influencer Marketing Manager at Influo, who managed the influencer marketing campaigns for Annelies. Both campaigns, #mykilroymoment, and #mykilroydream, had outstanding positive results. As a result, this helped KILROY Belgium power up its brand awareness and positioned its brand as a go-to travel buddy for young, dynamic people.

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December 31, 2019

Influencer Marketing Trends: 5 predictions for 2020

2010-2019 was without a doubt the decade of influencer marketing. The youngest discipline of marketing went from being a wild west where everything was possible and allowed, to a more regulated field with benchmarks and best practices.

How will influencer marketing evolve in 2020? We asked the Influo staff to take out their crystal ball and look into the future.

Here are their top trends for 2020.

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March 21, 2019

Top 15 Dutch beauty bloggers in 2019

Top 15 dutch beauty bloggers

Beauty bloggers have been around for a while and are gaining popularity, which is actually no surprise at all. The Youtube videos of how to apply the perfect eyeliner or a review of a certain beauty product are super handy and fun.

Just like the fashion bloggers they are numerous, which can sometimes be annoying to find the one perfect blogger that fits your style. At Influo we have a nice number of Dutch beauty bloggers, each with their own signature style, from all natural or no make-up looks to full coverage. It’s up to you to browse and choose!

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November 26, 2018

5 Reasons Why You Should Incorporate Micro‑Influencers in Your Strategy

Reasons why you need to incorporate micro-influencers in your influencer marketing strategy

If you choose to use influencer marketing to promote your business, you’ll have to decide which influencers to work with. One of the things you will have to decide is whether you want to work with micro-, macro- or mega-influencers. While influencers with a large following ensure there will be a lot of eyeballs that see your content, this does not mean it is right for your business.

Here are five reasons why you should incorporate micro-influencers in your influencer marketing strategy.

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October 21, 2018

Top 15 Influencers in 2018

top 15 influencers

Influencer marketing has been quite a popular term in the marketing community for some time now and influencers play a huge role in the social media happening. That’s why, right now, it’s incredibly useful to hop on the influencer train.

It’s always fun to get inspired by other people, but with such a large number of great influencers out there, it’s often not that easy to find exactly what you’re looking for. No worries though, because we made a list of the best influencers Belgium and The Netherlands has to offer so you can browse your ass off.

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