What is an Instagram Creator account?

Do you want to grow on Instagram as an influencer and content creator? Then it’s time to make the switch to an Instagram Creator account!

This type of account is great for influencers and content creators because it offers crucial functions to know more about your audience and how your content is performing. Creator account gives you access to tons of advanced features and makes it so much easier for you to keep your community engaged and grow your fanbase!

Currently, there are more than 25 million Business accounts on Instagram. In 2019, Instagram launched the Creator account, now open to everyone, offering all necessary insights and tools for content creators to grow their community.

How to switch to an Instagram Creator account?

Instagram Creator account

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If you’d prefer to switch to a Business account, follow this process, but in the final step, choose Business, instead of Creator.

Why should you switch to an Instagram Creator account?


This account was designed specifically with influencers and content creators in mind. So it’s an account just for you! This is thé best way to grow as it provides you with all the necessary tools and information. And it’s so easy to navigate!

A Creator account makes it a lot easier for you to see all your insights about your audience and content. All information is shown in a very organized way, and you can even see these insights on your PC or laptop, in Instagram Creator Studio.

In the Instagram Creator Studio, you can:

  • Access all your video, photo, carousel, stories, and IGTV content
  • See how your posts are performing to learn what’s working and what’s not
  • Search for content to easily find it and use filters to organize it quickly.
  • Explore insights
  • Understand who your followers are and when they’re most active
  • See what actions people take when they engage with your content
  • Discover the reach and total impressions of your content


What about the algorithm?

I heard that when you switch to a Business or Creator account, your engagement drops.

Nothing could be further from the truth!

Instagram confirmed their algorithm is not influenced by the type of account, meaning Business, Creator, and Personal accounts are all treated equally!

Switching to a Creator account can help you to break the algorithm and boost your engagement and the growth of your fanbase.
We understand reading all that data and numbers might be scary, but it’s incredibly easy to understand. Take the time to learn more about the data and insights a Creator account comes with, apply it to your social media strategy, and we promise you’ll be reaping the benefits of it in no time!