You’ve written funny copy, topped it off with some hashtags, hit the ‘Post’ button, even coupled it with an interactive IG story and… Nothing. Radio silence. Even though you’ve done everything right. Could it be the mysterious shadowban?

Recently, multiple creators have been claiming that they’ve been ‘shadowbanned’. It seems like the term gets thrown around pretty easily, yet there is still so much mystery surrounding the phenomenon. Are these creators right: is shadowbanning truly a thing? If so, what does it imply? And more importantly: how can you avoid it?

Whenever you post something on social media, there is a certain period of time before it disappears in the constant stream of content that is uploaded every single second. This makes a lot of brands and influencers feel like they have to post constantly in order to keep up, but nothing is less true: posting too much can bore your audience and cause them to unfollow. Then again, posting too little means less reach, making it harder to grow your following. So, what is the magic combination?

Instagram is no longer a photo-sharing app, or so Adam Mosseri says. In a video posted to his social media, the company’s CEO clarified: ‘The number one reason people say they use Instagram is to be entertained, and let’s be honest, there is some really serious competition right now. That means: change.’ Sounds scary, but is it?

In this blogpost, we want to talk about the future of Instagram and what it entails for brands and creators.

When you say ‘video’, one of the first words that comes to mind is YouTube. The world as we know it just wouldn’t be the same without the video platform. But with IGTV’s long-form videos on the rise, YouTube now faces some fierce competition. Instagram, with its 500 million active daily users, is a centralized content marketing machine that shows no sign of stopping. Logically, content creators are wondering which platform is best for them to post on.

After reading this blogpost, you’ll be able to make an informed decision!