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What is Influencer Marketing and what can I use it for?
Influencer Marketing is a new name for an old concept. It entails a wide array of things, like raising brand awareness, managing affiliate programs, ambassadors programs or focus groups, content production, content repurposing, product launches, event promotion, customer advocacy, SEO, hiring and recruiting, advertising, and so much more. Influo is convinced that the highest returns are achieved when brands manage their influencer relationships across all departments, leveraging the power of influencers when the opportunity presents itself.
Is influencer Marketing a possibility in my industry?
The uses and benefits of Influencer Marketing are straightforward in most - if not all - B2C industries. Our influencer database allows you to engage with relevant influencers immediately. For B2B markets, we developed a private index where you can invite your industry influencers and grow your relationships. Influencer Marketing is a great asset for any industry. If you’re still struggling to figure out how exactly you can benefit, we’ll be happy to help.
What is Influo? And why do I need it?
Influo is an online tool that helps you make Influencer Marketing and relationship management a lot less labor-intensive. Stop wasting time on endless email chains and complicated spreadsheets. Influo increases your efficiency and gathers all your info in one easily accessible location. Use it to find new influencers, collaborate with multiple parties, and track your results in real-time
How do I start using Influo?
Purchase your subscription or contact us for a tailor-made or temporary solution to fit your needs.
What data do I receive about influencers?
All influencers have a comprehensive profile that enables you to evaluate them very quickly. It will give you an overview of up to 100 data points that - thanks to our API - is updated in real-time. The data includes channels, number of followers, average engagement, engagement rates, target audience information on age, gender and geographic location, monthly visitors, cost-per-engagements, impressions, and much more.
What is the difference between private and public projects?
Private projects are sent to specific recipients directly, whereas public projects are visible to and pitchable by all influencers who match your criteria.
Does Influo assist with the publication of projects?
Before any project is published to Influo, one of our success coaches will check whether it’s been set up in the most advantageous way. If we have doubts regarding the project’s success, we will check in with you first. Your success is our success.
Can Influo manage my projects?
Yes we can! Request our services with or without an Influo subscription. Many of our clients choose to tackle certain projects themselves and request our assistance when needed, but we can also execute your projects without any further involvement.
What is the difference between the Influo Index and Private Index?
We offer two types of indexes on our platform. Our public Influo index is a curated list of over 1,000 high-quality influencers. Use the search function to find the influencer(s) you need for your project, view detailed profiles that are updated in real-time, and contact them immediately. If you’re working with influencers who aren’t on the platform, you can invite them to join your private index. This will allow you to collaborate with them on the platform without their profiles being publicly listed.
What if my relevant influencers are not yet on Influo?
You can easily invite the influencers that are relevant to your brand to Influo. Not sure where to look or do you have a rather extensive list? Tell us what or who you’re looking for, and we’ll make sure you have access to the right influencers by the time you’re ready to launch your next project
How does Influo measure project results?
Influencers make a commitment to report on any project you collaborate on. They’ve authorized us to retrieve their channel and publication statistics, both on social media and blogs. This allows us to offer you insights into the impressions, engagement, engagement rates, average engagements, demographics, and other data we may have gathered.
What does a project report look like?
Influo gives you a great overview of all of your data in real-time and allows you to download a full PDF report at any time. You can add extra widgets to customize your reports: coupon code usage, trackable links, landing page analytics, call-to-action analytics, geographic reach, and much more.
Is Influo project-based or a continuous activity?
You can use Influo any way you like it. With our annual prescription, you will have access to the platform and our up-to-date influencer directory year-round and you’ll be able to create and execute projects as you go. Are you still running pilot projects or do you only need Influo on a project basis? We’ll be happy to set something up just for you. Contact our sales team for your tailor-made solution.
What types of rewards can I offer influencers in projects?
You can offer influencers a wide array of rewards for your collaborations. Think of experiences, products, gift cards, money, invitations, co-creations, and early access, just to name a few.
What channels does Influo cover?
Influo covers blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Snapchat, and LinkedIn.
What industries does Influo cover?
Influo covers Fashion, Beauty, Food, Jewelry & Accessories, Watches, Travel, Health, Education, Design, Architecture, Interior, Technology, Gaming, Sports, Automotive, Entertainment, Music, Energy, Family, Business, Arts.
How do I start using Influo?
Purchase your subscription or contact us for a tailor-made or project-based solution to fit your needs.
Can teams use Influo?
Yes, the more the merrier! Invite team members, assign your colleagues to the right brands, work together, share lists, share content, it’s all here.
How many brands can I add to my account?
You can add as many brands as you want to your account, though the number of brands you can actively use depends on your subscription. Deactivate brands when you’re not running any projects and reactivate as needed without losing any data. We keep your lists, projects, and content strictly separate per brand, for a clear and clutter-free environment.
Can I provide my client with a limited access view?
Yes, Influo offers dedicated client views for agencies. This allows you to share a filtered view of contact lists, entered pitches or project results with your clients. Your clients can also send feedback about your latest project directly on the platform.
What data do I receive about influencers?
All influencers have a comprehensive profile that enables you to evaluate them very quickly. It will give you an overview of up to 100 data points that - thanks to our API - is updated in real-time. This includes channels, number of followers, average engagement, engagement rates, target audience information on age, gender and geographic location, monthly visitors, cost-per-engagements, impressions, and much more.
What’s the difference between private and public projects?
Private projects are sent to specific recipients directly, whereas public projects are visible to and pitchable by all influencers who match your criteria.
What does a project report look like?
Influo gives you a great overview of all data in real-time and allows you to download a full PDF report at any time. You can add extra widgets to customize your reports: coupon code usage, trackable links, landing page analytics, call-to-action analytics, geographic reach, and much more.
What channels does Influo cover?
Influo covers blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Snapchat, and LinkedIn.
What industries does Influo cover?
Influo covers Fashion, Beauty, Food, Jewelry & Accessories, Watches, Travel, Health, Education, Design, Architecture, Interior, Technology, Gaming, Sports, Automotive, Entertainment, Music, Energy, Family, Business, Arts.
What if my relevant influencers are not yet on Influo?
You can easily invite the influencers that are relevant to your brand to Influo. Not sure where to look or do you have a rather extensive list? Tell us what or who you’re looking for, and we’ll make sure you have access to the right influencers by the time you’re ready to launch your next project.
How can I join Influo?
Request your code, wait to be accepted to the platform, and publish your profile. It’s as easy as that. No fees, no contract, no obligations.
What does it cost to be on Influo?
Influo is completely free.
How many followers or visitors do I need to be able to join?
Influo believes in the power of micro influencers! That’s why you need at least 1,000 followers on one of your social media accounts
Who can see my Influo profile?
If you have been invited to a private index by one of our clients, your profile is only visible to the owner of the private index. You can, however, allow more parties to view your profile. If you have been accepted to the public index, your profile will be visible to all brand-side users on app.influo.com. Your profile will never be visible to anyone other than the brands on Influo, unless you choose to share it with someone using your shareable link.
What channels does Influo cover?
Influo covers blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Snapchat, and LinkedIn.
What types of rewards can I receive?
Brands can offer a wide variety of rewards, such as monetary compensation, experiences, products, gift cards, event invitations, co-creations, and early access. You will be able to see the exact reward for each project before you agree to collaborate with a brand.
How do I share my content / results / clippings with brands?
Once you’ve completed a project, you can share your successes with the brand you’re collaborating with. The way you share your results varies from channel to channel. For Instagram, for example, our API will simply let you select the right deliverables from your last posts right in the app.
Why does Influo ask me to connect my profile?
Influo requests authorization of at least one of your channels. We do this so we can provide our clients with insights and performance reports. We will not be able to log into your account or post anything in your name
How do payments on Influo work?
After you report on your publications, clients will approve your payment. You will receive your payment within 20 days after the client approval.
How do I participate in projects?
You are always able to pitch to participate in public projects. If accepted, you will receive further instructions depending on the type of deliverables you selected. You will always be able to choose between a range of deliverables and you maintain full creative freedom. Besides public projects, brands and agencies on Influo also send out private projects. If you’re selected to collaborate in these private projects, the deal-processing, publishing, and reporting process is very similar to the public projects.
Can I share my portfolio?
If you want to share your profile and the attached portfolio, you can send it using a shareable link.
How can I create reports for collaborations outside of Influo?
Need to report to advertisers who aren’t on the platform? No sweat! Simply select the posts or input the related links and we will provide you with a comprehensive report of your work which you can share with whomever you like. No more copy-pasting screenshots or messy spreadsheets!
What’s the difference between private and public projects?
Private projects are sent to specific recipients directly, whereas public projects are visible and pitchable to all influencers who match your criteria.
Is there a helpdesk?
Yes, you can access our helpdesk from within the app.
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