Top 15 beauty influencers in 2022
Beauty influencers have been around for a while and are gaining popularity, which is actually no surprise at all. The videos and pictures of different make up looks and products are very inspiring and overall fun.
Just like the fashion influencers they are numerous, which can sometimes be annoying to find the one perfect influencer that fits your style. At Influo we have a nice amount of beauty influencers, each with their own signature style, from all natural or no make-up looks to full coverage. It’s up to you to browse and choose! We made a list of some of our favorite Belgian and Dutch beauty influencers who are part of our Influo community.
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1. An Knook
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#Followers: 1M
Style: Full coverage, experimental
Why does she deserve to be on this list? First one up on our list of beauty influencers is An Knook. An has been doing this for a while now, but still manages to come up with innovative ideas. Her favorite part is completely transforming her eyes into little pieces of art.
Her Instagram account is all about daily and trendy makeup looks. An extended her Instagram popularity to her very own Youtube channel, which is a great guide to teach you how you can create crazy makeup looks yourself.
2. Sabine Safar
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#Followers: 243K
Style: Artsy, experimental
Why does she deserve to be on this list? Sabine’s work really is one of a kind; she’s extremely creative and talented. Why should you follow her? Her eccentric style and varied makeup looks definitely inspire.
In 2018, she made her TikTok debut with an impressive clown makeup look. To this day, she continues to blow us away with her passion for makeup on TikTok, where she has more than 2 million followers.
3. Kim Ter Stege
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#Followers: 229K
Style: Tutorial, full coverage
Why does she deserve to be on this list? We can describe Kim as a full-time boss lady. She aspires and inspires to be the best version of herself and finds inner beauty and peace very important.
In 2021 Kim changed her lifestyle, she lost a lot of weight and wanted to live a healthier life. It’s no secret that she adores fitness and that’s why she keeps her makeup looks simple, but beautiful.
Can’t you get enough of her empowering content? On her Youtube channel ‘Be unapologetically you’ she shares vlogs about her weight loss journey, fitness, vegan food, beauty and body confidence.
4. Serena Verbon
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#Followers: 107K
Style: How to’s, reviews
Why does she deserve to be on this list? Serena’s definitely a beauty guru. On her blog Beautylab.nl she shares articles about skincare and beauty, but you will also find yummy recipes or beautiful interior inspiration on there. Something that started as a hobby, very quickly turned into one of the biggest beauty blogs in the Netherlands.
In addition, she finds happiness with her sons and loves to spend family time at home. What Serena would recommend you to do on a lazy sunday: take a cup of tea and enjoy her blog!
5. Sarah Ba
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#Followers: 94.2K
Style: Natural, glowy
Why does she deserve to be on this list? Sarah Ba is a content creator that loves to share her self-love journey. Why should you follow her? While scrolling through her profile we only got good vibes. On her Instagram she shares the benefits of investing in good skincare, haircare, morning routines, … in brief, her account is all about self-love.
With her blog Chercheuse on mécanisme du bonheur she loves to talk about the benefits of nature and green products. Through the years she learned to take care of her body and she will keep sharing her tips and tricks with us.
6. Curlbellaa
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#Followers: 91.9K
Style: Skin care, hair care
Why does she deserve to be on this list? Angela has a passion for everything hair, fashion and beauty. On her blog Curlbellaa you will get inspired by her skin and hair care. What else? Creative hairstyles and reviews perfectly complement her blog.
She talks about the importance of self-love, as she struggled with it when she was younger. She wasn’t the mainstream Dutchie, while being half-Nigerian, that’s why she started being creative with her hair. Beauty, hair and fashion became a hobby and ended up being a true passion of hers.
7. Enya
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#Followers: 71.8K
Style: Natural, everyday makeup
Why does she deserve to be on this list? Not only her makeup looks but also her positivity makes her glow. Enya inspires, has a story to tell and is passionate about fashion.
Three years ago, she created an Instagram account together with her sister, that now has more than 70 000 followers. Her account is also managed by her sister and they have only received positive reactions ever since. More and more people find Enya’s account an inspiration and share her photo’s on their own profile: exactly what the sisters wanted to achieve.
8. Mikynate
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#Followers: 68.8K
Style: Skincare, haircare, reviews
Why does he deserve to be on this list? Mikynate is an influencer who loves to share his passion for fashion, lifestyle and skin care. In addition, in his Skin care Routine he uses products that have a story to tell and that make his skin glow.
He used to travel a lot to create lovely pictures for his Instagram, but now he’s embracing the staycation life. That’s why we will be able to enjoy his Amsterdam content for a little bit longer.
9. Nath & Pascal
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#Followers: 45.4K
Style: Classic, natural
Why does she deserve to be on this list? Nathalie is a tremendously ambitious woman. With @reallifeandheels she inspires us with her glowy skin and trendy outfits.
She worked with brands as Guerlain and Dior and gets inspiration from fashion/beauty magazines. For her every day inspiration, Instagram is her go-to platform. While working as a stylist for Flair Belgium and RTL, it’s no secret that Nathalie is a real beauty guru.
10. Flo Ackermans
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#Followers: 44.2K
Style: Natural, glowy, tutorial
Why does she deserve to be on this list? Next up on our list of beauty influencers is Flo Ackermans. Beauty and fashion rule over Flo’s life. At the moment we can find her living in Rome, a new source of inspiration as she takes gorgeous pictures over there.
We could also describe her as a trendsetter that loves to take care of her skin. While working with Chanel Beauty and Caudalie she discovered glorious beauty products that make her skin look more energized. Need a review about skin care products? Then her Instagram account is your go-to.
11. Amber Ansah
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#Followers: 42.7K
Style: Hair care
Why does she deserve to be on this list? If you have curly hair, Amber is your go-to for hair care tips. She has completely mastered the art of curly hair. Next to hair care she’s also a big fan of hair tools. There’s no hair tool she hasn’t reviewed yet!
Amber has more than 400.000 subscribers on YouTube and her content varies from hair videos to lifestyle videos where she gives a more behind-the-scenes look of her life as a content creator and a mom. She keeps it real, showing the good and the bad. We’re keeping an eye out because Amber is releasing her own line of hair care products.
13. Coco Centeno
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#Followers: 35.8K
Style: Natural, tutorials
Why does she deserve to be on this list? From simple makeup looks, to adding that touch of color; this natural beauty loves to travel and experiment with makeup and glowy looks. Paula is a creative soul with a keen eye for detail. For her, makeup and skin care is what love looks like. Why should you follow her? Besides her lovely beauty content, she has a very satisfying and aesthetically feed to scroll through.
13. Blondiemarket
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#Followers: 22.7 K
Style: Neutral, everyday makeup
Why does she deserve to be on this list? Gaelle from Brussels is our go-to woman for tips and tricks about skincare. She’s a full-time mom with less sleep because of her little ones. And thus, a reason more to take care of her skin. On her Instagram you will discover good skin care routines but you can also find her sharing several hotspots. In addition, she’s a real entrepreneur with her own brand, Five Fashion Concept Store. A lovely shop to stock up on your jewelry.
14. Soko beauty
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#Followers: 21.3K
Style: Korean beauty, skincare
Why does she deserve to be on this list? Elisa is an influencer that does beauty content a bit different: her Instagram is filled with flatlays of beauty products with reviews.
Why should you follow her? Every picture will immediately attract your attention and if you ask us, her Instagram is so pretty to look at. Elisa mainly focuses on Korean beauty and for those who have not been yet informed: Korean beauty is increasing in popularity in America, but also here in Europe.
15. Peggy Timmermans
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#Followers: 21.1K
Style: Makeup looks, creative
Why does she deserve to be on this list? Last on our list of beauty influencers is Peggy Timmermans. If someone knows how to get things done, it’s definitely this boss lady. Peggy is a professional makeup artist and shares her tips and tricks as an expert on her Instagram account. She has a bubbly personality and sees the glass half full.
She admires women in general and loves to empower them. On her account you can discover trendy makeup looks that you’ll want to try out in no time.
The beauty influencers we’ve listed above are just a couple of many who are part of our Influo community. Are you ready to start your own influencer marketing journey?