December 31, 2019
2010-2019 was without a doubt the decade of influencer marketing. The youngest discipline of marketing went from being a wild west where everything was possible and allowed, to a more regulated field with benchmarks and best practices.
How will influencer marketing evolve in 2020? We asked the Influo staff to take out their crystal ball and look into the future.
Here are their top trends for 2020.
November 26, 2018
If you choose to use influencer marketing to promote your business, you’ll have to decide which influencers to work with. One of the things you will have to decide is whether you want to work with micro-, macro- or mega-influencers. While influencers with a large following ensure there will be a lot of eyeballs that see your content, this does not mean it is right for your business.
Here are five reasons why you should incorporate micro-influencers in your influencer marketing strategy.
April 7, 2018
When collaborating with influencers, it’s always nice to know you can count on them to help you get the desired results. Keeping that in mind: influencers are as authentic and powerful as their audience lets them be. That’s why you need to remember one thing: just because their account says they have a big amount of followers, doesn’t mean those followers are genuine and real. It might look like an endless struggle to find out who is getting a little… creative with their follower growth strategy and who isn’t, but we hope to help you figure out who has genuine followers, and who is fooling you.
March 30, 2018
Being an influencer is more than just creating content and selecting publish when it’s ready. It is planning, it is researching and it is engaging. Every day, there are new social media platforms showing up. That makes it difficult for people whose job it is to be online to know where they need to post at what time. Influencers have as much time as any other person, so they need to make decisions about which platforms they want to use. Every social media channel is different and which ones to use depends on your goals and the audience you want to reach.
It is good to have a clear view of your options as an influencer. That is why we listed the most popular social media channels below, and when you should be posting on them.
March 29, 2018
Influencer marketing. A collective name for commercial collaboration with influential people. But why on earth would anyone want to collaborate with influential people? Well, influencers bring a contextually relevant message to consumers. They present your message the right way at the right time. And that is exactly what you need right now.
March 22, 2018
You like the sound of influencer marketing and feel like you’ve got a good idea of what it is. You’re ready to take a shot at it, yet you’re not entirely sure where to start. Well, you’ve come to the right place! Influencer marketing keeps getting bigger and more important for your brand. Consumers have basically no trust left in brands and that is where influencers step in. This is the right moment to start off your influencer marketing campaign. And when you follow these five steps, you will be ready to take it a step further and start a continuous influencer marketing program.
March 10, 2018
People don’t just magically stop talking about your brand or products after the holidays or any other event campaign – which means you need to be on top of your social channels at all times
– Bailey Seitter, Social and Content Coordinator at Insightpool, the Influencer Marketing platform.
A good first step into marketing with influencers could be a campaign-based approach, but that might not be the best way to get ahead of your competition. It certainly isn’t the best way to optimize influencer ROI. It is an option, but we’re here to explain to you why an always-on influencer program is a better idea.