Category: Execution

March 26, 2020

Influencer marketing in the age of corona

@klaraverzele

During this period, it is undeniable marketing efforts, and focuses have shifted.
In the period where the majority of consumers occupy themselves with other topics and news, the question is whether or not influencer marketing still makes sense.

The issues of cut budgets, fear of coming off as being insensitive or off-topic, can all have an impact on the decision to further work on influencer projects.

 So we’ve listed up all the reasons why influencer marketing is the best marketing tool you have at hand during this period and how to adapt to the current situation.

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July 13, 2018

10 steps to build your influencer network

The principle of linking influential people because of their expertise or popularity to a brand is as old as the road paved to Rome. More and more influencer marketing campaigns are becoming a basic need for brands and companies. On top of that, people are becoming immune to traditional advertisements and are sometimes even actively ignoring them.

Brands have seen the benefits of utilizing the power of influencers, from all platforms, and have seen how brand awareness and traffic has increased by the relationships they have built with Influencers.
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March 22, 2018

Setting up your influencer marketing campaign

You like the sound of influencer marketing and feel like you’ve got a good idea of what it is. You’re ready to take a shot at it, yet you’re not entirely sure where to start. Well, you’ve come to the right place! Influencer marketing keeps getting bigger and more important for your brand. Consumers have basically no trust left in brands and that is where influencers step in. This is the right moment to start off your influencer marketing campaign. And when you follow these five steps, you will be ready to take it a step further and start a continuous influencer marketing program.

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