Influencers are becoming an increasingly hot
topic in the marketing industry
The principle of linking influential people because of their expertise or popularity to a brand is as old as the road paved to Rome. More and more Influencer marketing campaigns are becoming a basic need for brands and companies. On top of that, people are becoming immune to traditional advertisements and are sometimes even actively ignoring them.
Brands have seen the benefits of utilizing the power of influencers, from all platforms, and have seen how brand awareness and traffic has increased by the relationships they have built with Influencers.