Why it’s important to work with micro influencers

Influencer marketing is no longer unknown territory for marketers in 2020. With the increasing use of social media and the growth of people with large numbers of loyal followers, many companies have realized that influencer marketing is a must in a brand’s marketing strategy. Working with the right type of influencers is one of the best and most effective ways to reach the specific audience you’re looking for because each influencer has a distinct and loyal following in the niche they post about.

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Using media value calculations in influencer marketing

Earned media, it is everything that people tell about your brand. All the buzz that spreads itself by people who are not working in your company.

Influencer marketing is all about earned media because the influencer is promoting your product. Through the account of the influencer, your product reaches different accounts, accounts that you cannot reach with your posts on social media.

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How to recognize the right influencer for your brand

Working with the right influencers is key to any successful influencer marketing campaign.

However, identifying the most relevant influencers for your business isn’t as simple as it might sound. 61 percent of marketers admit that finding the right influencer partnerships gives them the most difficulty, higher than any other aspect of running influencer marketing campaigns.

So, to give you a hand, we’ve created this comprehensive guide to help you identify the right influencers for your brand.

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Everything you need to know about the Instagram algorithm in 2020

Everything you need to know about the instagram algorithm

We understand Instagram can be a complicated platform to use, while the Instagram algorithm is very sophisticated.

A lot of users are frustrated with how the platform works, and the majority think Instagram “hates” them.

We’ve decided to share with you our knowledge of what exactly happens “behind the scenes.”

It may seem complicated, but we simplified all you need to know down to the basics. Regardless of your Instagram knowledge level, these tips will help you grow your account and build a community.

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The Instagram algorithm: everything you need to know – WEBINAR

We understand Instagram can be a complicated platform to use, and its algorithm is very complex.

There is a lot of frustrations amongst users with the way the platform works, and the majority think Instagram “hates” them. 

We’ve decided to share with you our knowledge of what exactly happens “behind the scenes.”

  • What is the algorithm
  • How does it work
  • How to make Instagram work in your advantage
  • What content works best
  • How to boost engagements and grow your fanbase
  • Myths and truths about the algorithm

The webinar is free and can be watched by anyone regardless of the industry. Whether you are an influencer, brand, or agency, our webinar will help you master the algorithm and become a real pro!

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Cake with: @marthevdh

In the “Cake with” series, we chat over some cake, with influencers and creators about life and the influencer industry.

This time, we chat with Marthe about her life as an influencer and running her own jewelry brand Subtile.

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Cake with: Lars and Timo

 

In the “Cake with” series, we chat over some cake, with influencers and creators about life and the influencer industry.

This time, we chat with entrepreneurs Lars and Timo about greeting cards, chips, and pitching to brands.

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Cake with: @mocean__

In the “Cake with” series, we chat over some cake, with influencers and creators about life and the influencer industry.

This time, we chat with creator-sisters Natacha and Melanie of @mocean__ on Thai bathing suits, the challenges of being an influencer duo, and their secrets on how they grew @mocean__ so quickly.

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Cake with: Nanja Massy

In this series, we chat over some cake, with influencers and creators about life and the influencer industry.

In this session, we had a soulful conversation with Nanja Massy about her career as a makeup artist, being an influencer, and her tips on how to balance out a hectic schedule.

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